HomeFinanceStarbucks department providing distinctive views of North Korea attracts 120,000 guests – Cyber Tech

Starbucks department providing distinctive views of North Korea attracts 120,000 guests – Cyber Tech

July 8, 2025

A Starbucks department perched on the fringe of one of many world’s most closely militarised borders has brewed up a outstanding success, drawing greater than 120,000 prospects in simply seven months thanks partially to its singular providing: sweeping views into North Korea.
This outpost of the American espresso big shouldn’t be in any unusual location. It sits atop the observatory at Aegibong Peace Ecological Park, a former navy base remodeled into an eco-sanctuary in Gimpo, South Korea.
Right here, guests can sip their lattes whereas gazing throughout the Imjin River on the farmlands of reclusive North Korea, simply 1.4km (1,500 yards) away – a vista that has earned the department the nickname “the North Korea-view Starbucks,” in line with Korea JoongAng Each day.
A view of the Imjin River, which crosses the demilitarised zone between the 2 Koreas. Picture: Matthew C. Crawford
Since opening in November, the outlet has turn into a magnet for weekend guests, attracting almost 1,000 prospects every Saturday and Sunday – greater than double the weekday common, Starbucks Korea reported on Monday.

“According to journey developments that prioritise distinctive experiences and that means, the Gimpo Aegibong Peace Ecopark retailer has turn into a vacation spot for patrons searching for one thing past unusual consumption,” the espresso chain’s regional supervisor for Gimpo instructed Korea JoongAng Each day.

The park sits past the “civilian management line” south of the demilitarised zone that separates the 2 Koreas, requiring guests to guide on-line or purchase a ticket on-site earlier than passing by a safety checkpoint by way of shuttle bus. Working hours are restricted, from 10am to 4.30pm, in accordance with park guidelines.

Regardless of these restrictions, phrase of mouth and media protection proceed to drive brisk enterprise. Meals gross sales on the department are 30 per cent increased than at typical Starbucks places, a surge the corporate attributes to its reputation amongst households, particularly at weekends. Weekdays see a extra various clientele, from tour teams and schoolchildren to navy personnel.

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